Mohawk and Metapaper trade fair stand

In 2012, we designed the stand for worldwide market leader in high-quality paper and envelopes, Mohawk, at the Düsseldorf Drupa trade fair. Prior to the event, the New York-based agency Pentagram had designed a new corporate identity for the family-owned stationers founded in 1931; this formed the basis for our stand concept.
Next to the Mohawk stand, another space was set up for the Metapaper online platform. In keeping with the corporate design created by factor design, a new brand look was developed in an interactive and contemporary way, in order to communicate information about the recently founded company.

Concept and planning for the Mohawk and Metapaper trade fair stands in cooperation with factor design and werksdesign; Drupa 2012 in Düsseldorf.